A sales funnel is an automated system na ngdadala sa mga customer papunta sa business mo.
its a pre programmed web content, social media engagement and offer that designed to lead
your ideal customer to the sale.
STEP 1: STRONG BRANDING + EXPERTISE + OFFER
napaka importante ng strong branding sa business mo, kailangan malinaw sa mga target
customer mo kung ano yung minamarket mo yung makita ka palang nila ay yung product mo
ang maalala nila na pag kailangan nila yun product mo ikaw ang unang maiisip nila.
"A successful business need to be one face, one brand and one source of expertise
for their customer"
Para magkaron ka ng strong branding hindi pwedeng maging "jack-of-all-trades" yun ibat-
ibang klase ang minamarket mo yun kung ano ano na lang. Focus on one brand only mas
malaki percentage na ma build ang trust ng mga customer pag naka focus ka lng sa isang brand.
Second is expertise kailangan ng may sapat ka kaalaman sa product bago mo siya imarket
meaning na test muna yun product and alam mo yun mga components anything about sa
product make sure you have the details para makapag bigay ka ng information or inspiration
sa mga customer always remember "MARKETING IS TEACHING" kailangan mo ituro bawat
detalye ng product mo sa customer marami ka mafeed na information para makuha mo yun interest
nila at ma build mo yun trust nila na expert ka sa linya ng produkto mo. Alamin mo yun needs ng
customer then connect mo sa mga information regarding sa products mo.
You will be the solution to their needs kailangan mo malaman ang mga solusyon sa mga needs
ng customer mo para malaman mo din kung paano mo ioofer at kailangan maparamdam mo
sa customer na ikaw yun the best na makaka solve sa problem or needs nila.
Once you have polished your branding, claimed your expertise and identified the solution in your
ideal customer is seeking, its time to make offer.
Next creat an irresistible offer yun hindi sila makaktanggi sa ganda ng offer mo, kailangan mo
maging creative sa pag gawa ng offer mo dahil hindi sapat na nakuha mo yun interest nila sa
product mo kundi bigyan mo din sila ng reason kung bakit ikaw yun dapat piliin nila sa dami
ng mga ngmamarket ng katulad ng products mo. Give them free sample or discount on their
first purchase, para makakuha ka ng maraming customer you have to invest in them before
you can expect them to invest in you.
STEP 2: REPUTATION + REPETITION
To build your business reputation kailangan maging honest and follow through your promises sa
mga customer mo and exceed their expectation. Meaning provide the excellent and egoless
customer service. Open ka din sa mga complains and make solution. A disappointed customer
will only take time to contact you if they intended to be a repeat customer so ito yun gawin mo
golden oppurtunity para maka communicate sa kanila.
I suggest take note of the customer complain personally. Simply serve them. Forget the first order
know their expectation and give more from that.
5 Steps to Improve Business Reputation
1. Talk to them like you are talking to your bestfriend
2. Acknowledge their frustration and dont make exuses always remeber this is business transaction.
3. Dont pass the buck, wag isisi sa iba yun mali always take the responsibility.
4. Always make it simple and convenient to your customer.
5. Thank them for allowing you to correct your mistake.
STEP 3: SOCIAL PROOF + DESIRE
social proof help the customer feel at home while shopping with you. Sales history and experience with you
help the customer trust the transaction. This can be from word of mouth, product reviews and brand
recognition. your social proof will build overtime and it increases the desire and demands for your products.
STEP 4: FIRST SALE
when a new customer make their first purchase, take a step back and look for a bigger picture.
Dont treat that only one time deal only always treat that youve just earn a loyal customer for life.
STEP 5: REPEAT BUSINESS
On the second repeat order these are some things you can do for them*
1. Customer Apreciation Specials - give them special treatment
2. Private Sales - schedule special sales only for the repeat customer
3. Give Them Reason - give something that can surprised them
And there you have 5 easy step to have sales funnel...
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